Circular Economy in Focus: How Cradle to Cradle is Transforming the Construction Industry Sustainably.
Circular Economy in Focus: How Cradle to Cradle is Transforming the Construction Industry Sustainably. In the streets of Berlin, a revolutionary concept is hiding, turning our ideas about waste and raw materials upside down. Cradle to Cradle, also known as C2C, is an innovative approach to the circular economy developed by Dr. Michael Braungart and […]
The Connection Between Biodiversity and Building Materials in the Construction Industry
The Crucial Role of Biodiversity and Sustainable Building Materials in the Construction Industry The importance of biodiversity and the use of sustainable building materials in the construction industry are increasingly gaining awareness. A key aspect that is often overlooked is the direct connection between preserving biodiversity and choosing building materials that not only minimize environmental […]
The Illusion of Sustainability: Greenwashing in Architecture
The Illusion of Sustainability: Greenwashing & Marketing Strategies Companies’ CO2 targets are ambitious, primarily due to taxonomy and other political regulations, but also due to public pressure from consumers. According to the Federal Ministry for the Environment, GreenTech companies in Germany expect an average annual revenue growth of 9.9 percent by 2025. In 2020, a […]