The Connection Between Biodiversity and Building Materials in the Construction Industry

The Crucial Role of Biodiversity and Sustainable Building Materials in the Construction Industry The importance of biodiversity and the use of sustainable building materials in the construction industry are increasingly gaining awareness. A key aspect that is often overlooked is the direct connection between preserving biodiversity and choosing building materials that not only minimize environmental […]

The Illusion of Sustainability: Greenwashing in Architecture

person holding two clear plastic disposable cups

The Illusion of Sustainability: Greenwashing & Marketing Strategies Companies’ CO2 targets are ambitious, primarily due to taxonomy and other political regulations, but also due to public pressure from consumers. According to the Federal Ministry for the Environment, GreenTech companies in Germany expect an average annual revenue growth of 9.9 percent by 2025. In 2020, a […]

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